In Tudor-Stuart London, playhouses were sponsored by royal patrons that could donate clothing, and provide financial backing. Unfortunately, there is neither a king or a lord chamberlain who is willing to help us bring The Merry Devil to the Philly Fringe, and so we have advertising and corporate partnerships.
I like to not think of it as selling out so much as "engaging the marketplace." The fact is, taking a show to Philly Fringe costs money, and if you see any ads that strike your fancy, or buy stuff from Amazon through our widget, that helps generate some revenue to help us make the project happen. No, not a hell of a lot, but every little bit helps.