Pollard's melodramas of good and bad quartos is itself based on the assumption that playbooks were an extremely popular commodity that publishers were eager to obtain and sell by any means necessary. This basic assumption is itself untrue (384).
After the first period of rampant play publication (Dec 1593 - May 1595), it is likely that the players themselves provided the plays for print, not because they needed the meager amount selling their plays would net them due to plague closures, but as a way of advertising their repertory after playhouses re-opened (385 - 386).
The ten most popular plays, based on reprint rates within the twenty five years following their initial printing, all reached at least five editions within 19 years (387 - 388). It took Merry Devil twenty three years to reach a fifth printing, and forty-seven for its sixth. It was a popular play book, but not even close to being the most popular.
Less than one in five printed plays sold enough copies to return a publisher's investment within five years, and less than one in twenty would have done so within the first year. There simply wasn't enough of an economic incentive for a publisher to unscrupulously obtain play texts (389).
Since the term "print shop" blurs the distinction between printers (who almost always manufactured the book and nothing more) and the book shops where the books were actually sold, it is a term best avoided. Blayney advocates "print house" instead (389 - 390).
When investigating the text of the play, the concern is with the printer, but when investigating the details of why a particular text was printed and when, that is the domain of the publisher. There was no early modern word for a publisher primarily because most publishers were either primarily booksellers or printers, and because a publisher is also a book seller; there seems to likewise be little distinction between retail and wholesale sellers; they were all book sellers (391).
The only evidence extant from the period is of minor writers being paid forty shillings for their work by a publisher, and that evidence is so scant that we cannot say that it qualifies as the usual payment for a work by such an offer (395 - 396).
The right to copy in the Stationer's Company was a vastly different thing from the eighteenth century concept of copyright. Right to copy applied within the Stationer's Company, and was designed to help publishers recoup their investments from a publishing venture. Thus the right to copy did not merely extend to reprinting the same material, but to similar material as well: Millington and Busby needed to get Thomas Creede's permission before the former pair could publish Shakespeare's Henry V in 1600 because it closely resembled the latter man's Famous Victories of Henry V (printed in 1598) (399).
A play publisher is likely to employ a printer who has experience in the genre, and is therefore in possession of enough unusual type pieces (i.e. majuscule italic Es for entrances and exits) and the specific problems of composition (i.e. mixed verse and prose) that plays offer (405).
Given the rather dismal profit margin associated with publishing plays (Blayney estimates 48.3 percent at wholesale), the most likely reason a publisher would gamble on a playbook was the prospect of a second (or later) edition, which would offer profit margins of 91.8 percent at wholesale (412).
Blackletter type faces were typically used in works written for the barely literate: primarily ballads, but jest books, child rearing manuals, and some new pamphlets. Because Roman was the typeface use in Lily's Grammar, works printed in that face were typically those written for the more literate (414).
No plays were printed in blackletter after 1605, indicating the market for plays was primarily middle class, and that playbooks belonged to a different market than jest books and ballads (415).
Summary
Playbooks were not the guaranteed best-sellers that Pollard feels they should have been, and any theory of a printed playbook, general to the industry or specific to a play, needs to acknowledge that fact. More was involved in publishing a play than merely it's printing, and while early modern Londoners did not make such a fine distinction, making the distinction in modern discourse on the subject can help alleviate unnecessary confusion.
Citation
Blayney, Peter W. M. "The Publication of Playbooks." A New History of Early English Drama. John D. Cox and David S. Kastan Ed. New York: Columbia UP. 1997. p 383 - 422. Print.
Showing posts with label type face. Show all posts
Showing posts with label type face. Show all posts
Wednesday, January 12, 2011
Sunday, December 26, 2010
Notes on "The Craft of Printing and the Publication of Shakespeare's Works - Chapter 2
Early printed books sought to reproduce the books created in scriptoria, and thus early typefaces were designed to resemble the same letters that scribes commonly used. Gutenberg saw no need to supplant the work of the illuminator, and thus he printed his books with spaces for illuminators to adorn printed books exactly as they did with manuscripts (34).
The first styles copied for print were of the family that we call "black letter." There were four formal hands (Textura (the most formal), Fere-humanistica, Rotunda, and Bastarda) and one informal (signature). More informal hands have less curves in their letters, Textura (which was used for the Gutenberg bible) is strictly angular and lacks any curves at all (the letter "o" is produced with six straight lines). Fere-humanistica had rounder, more open letters than Textura, and footless descenders (Textura's descenders had feet) that ended bluntly; this typeface was used for general works in Latin. Rotunda had curved letters within the straight lines of Textura, and tended to be used for works in the vernacular. Bastarda has many curved letters and the "f" and "long-s" descend below the line; it was the least formal of the formal faces, and was used for legal or general works (35).
Roman fonts were developed for classical works because the more modern black letter faces were considered inappropriate, and although modern scholars place the use of this lettering in the Carolingian period (~780 - ~900 AD), Renaissance scribes thought the face originated in ancient Rome. The first book printed in Italy, Cicero's De oratore, was printed in a Roman font in 1465 that is the ancestor of all other Roman faces (35).
The italic face was developed by Francesco Griffo while working in Venetian print house of Aldus Manutius, and was modeled on the cursive hand of the papal chancery. It was intended to be an economical alternative to roman typeface printing, but under the guidance of the designer Francois Guyot, working in Antwerp for the house of Plantin, italic face gained its function as a secondary and subordinate typeface used in conjunction with roman letters (37).
The primacy of roman, or "white-letter" faces, based on the classical model, came to supersede the more medieval black letter faces, with the primacy of white letter being established by around 1500, although vernacular works continued to be printed in black letter for years to come (37).
cf Stanley Morison's "Introduction to The New Hebrew Typography by Hugh J. Schonfield. London: Dennis Archer, 1932. Also other works by Morison, whom Williams calls "the eminent historian of typography" (37).
Canon roman is a large roman font that appears on the heading of "large and important volumes" such as the 1611 King James Bible and First Folio. Pica roman and italic, the smallest size of type available on specimen sheets designed by Francois Guyot in Antwerp in ~1565, but used by him in London in the 1570s, are the typefaces used for most of the original printings of Shakespeare's plays in single editions (39).
The long-s began disappearing from English after 1785 (40). I don't know how useful that is to my thesis, but it's an interesting fact.
One of Gutenberg's key innovations was the alloy formula he used for the creation of type: 75% lead, 12% tin, 12% antimony, 1% copper; this formula heats easily, cools quickly, neither expands nor shrinks during the heating and cooling process, and retains its solid shape over a lengthy service life. While modern formulas reduce the amount of lead and increase the amounts of other ingredients, modern type-casters still essentially follow Gutenberg's formula (46-47).
While specific measurements of sizes of paper varied between print shops in the fourteenth and fifteenth centuries, a few sizes were agreed upon and regarded as roughly equivalent: Imperial (75 x 50 cm, 29" x 19-3/4"), Royal (60 x 44 cm, 24" x 17-1/2"), Demy (one half Imperial: 50 x 35 cm, 19-1/2" x 13-3/4"), and Foolscap (45 x 31.5 cm, 17-1/2" x 12-1/2"). Two other sizes were added in the sixteenth century: Crown (between Demy and Foolscap) and Pot (smaller than Foolscap). In the seventeenth century Medium was added (between Royal and Demy) (52).
Paper was available unfolded as a "broadside" or "broadsheet," which was suitable for public bills, or for books requiring large illustrations; folio, which was a broadside folded once, creating two leaves and four pages; quarto a broadside folded twice creating four leaves and eight sheets; octavo is a broadside folded three times for eight leaves and 16 sheets, and the series continues to sixteens (16mo), thirty-twos (32mo), and sixty fours (64mo). Twelvemo was an intermediary system that yielded books more convenient for handling than some of the folds based on fours; this system continued with eighteens (18mo) and twenty-fours (24mo) (53).
"The critical figured in the entire [printing] process were the compositors, because it was through their minds and fingers that the ideas of the text before them were 'committed to type'" (53).
Compositors were generally faithful to their responsibility to set an author's words faithfully, but they were also responsible for standardizing the author's spelling, form of words, capitalization, and punctuation; in this process they tended to subsume the idiosyncrasies of an author into their own, or into those of their print shop (likely both) (53 - 54).
"The number of pages to be printed at one time depends on the format of the book to be printed. For a folio volume the printer will print two pages at one time on one side of the sheet and then will print two pages on the other side of the sheet (perfect the sheet). The pages that fill either side of the sheet constitute one forme. The pages that will lie on the inside of the sheet when it is folded constitute the inner forme; those on the ourside, the outer forme. The pages of the inner forme of a sheet in folio will be pages two and three; the pages of the outer forme will be pages one and four. All of the pages of a forme are printed simultaneously" (55).
At a normal rate of speed, roughly 250 sheets could be printed per hour (59).
The number of copies printed in an edition was commonly somewhere between 1000 and 1500, and on the low end of this scale, a complete edition of a book containing either 48 folio or 96 quarto pages could be printed in as little as twelve days (two weeks time) (59).
"The amount of care given to the proofreading of early books varied with the importance of the work being printed and the time available" (59).
Compositors typically read over the line in their composing sticks, and may have read the pages on the forme, but for typographical and not literary concerns. More important works would have had a corrector proof read an early printing of a forme and mark errors; it was not customary for the press corrector to refer to the original manuscript, he was merely reading the sheet for sense, and if the sheet made sense as printed, he would let it pass (59).
"Uncorrected sheets already printed, the proof sheet itself, and the corrected sheets were all equally valid in the eye of the printer, and all were bound up indiscriminately in the final copies of a book to be put on sale" (60).
Holinshed's Chronicles of Enland, Scotland, and Ireland was an exception to the standard printing practice; a copy containing hundreds of page of proof sheets is currently held by the Henry E. Huntingdon library (60).
Checking a book for accuracy and fidelity to original copy was possible, but the process was cumbersome, time consuming, and expensive, and therefore was reserved for only the most important works: the Bible, the Book of Common Prayer, foreign language works, and other books of suitable import. Proof sheets were not sent out of the print house to be corrected by the author until the eighteenth century (60).
Book binding was an ancient technique, much like paper making, and the advent of printing had more of a quantitative than a qualitative impact on the trade: there were many more books being produced to be bound. Only a few copies of a book would be bound initially, the rest were sold as sheets stitched together, although Bibles, prayer books, and law books were usually sold already bound (60).
The 1549 Book of Common Prayer contains the following notice describing binding options and costs:
Summary
The development of printing evolved from an emulation of the previous technology (manuscript) into a technical discipline in its own right. Even in the early days of printing, Gutenberg realized that the new technology would best serve a mass-market approach, and while a market later emerged for elegance and decoration of printed books, the technology and techniques of the print house were developed for speed and economy. While printers who were not faithful to their copy would not likely be in business for long, technical accuracy was the primary concern of the print house; more literary considerations were appropriate for larger volumes of more important works, but the sort of editorial scrutiny that modern authors have come to expect would have significantly increased the price of early modern books.
Just as publishers of "more important"editions chose to incur (and pass on) the costs added by having an annotating reader serve as copy editor, publishers of other works implicitly chose not to. I am, of course, specifically thinking of Arthur Johnson and his quartos of The Merry Devil of Edmonton.
The first styles copied for print were of the family that we call "black letter." There were four formal hands (Textura (the most formal), Fere-humanistica, Rotunda, and Bastarda) and one informal (signature). More informal hands have less curves in their letters, Textura (which was used for the Gutenberg bible) is strictly angular and lacks any curves at all (the letter "o" is produced with six straight lines). Fere-humanistica had rounder, more open letters than Textura, and footless descenders (Textura's descenders had feet) that ended bluntly; this typeface was used for general works in Latin. Rotunda had curved letters within the straight lines of Textura, and tended to be used for works in the vernacular. Bastarda has many curved letters and the "f" and "long-s" descend below the line; it was the least formal of the formal faces, and was used for legal or general works (35).
Roman fonts were developed for classical works because the more modern black letter faces were considered inappropriate, and although modern scholars place the use of this lettering in the Carolingian period (~780 - ~900 AD), Renaissance scribes thought the face originated in ancient Rome. The first book printed in Italy, Cicero's De oratore, was printed in a Roman font in 1465 that is the ancestor of all other Roman faces (35).
The italic face was developed by Francesco Griffo while working in Venetian print house of Aldus Manutius, and was modeled on the cursive hand of the papal chancery. It was intended to be an economical alternative to roman typeface printing, but under the guidance of the designer Francois Guyot, working in Antwerp for the house of Plantin, italic face gained its function as a secondary and subordinate typeface used in conjunction with roman letters (37).
The primacy of roman, or "white-letter" faces, based on the classical model, came to supersede the more medieval black letter faces, with the primacy of white letter being established by around 1500, although vernacular works continued to be printed in black letter for years to come (37).
cf Stanley Morison's "Introduction to The New Hebrew Typography by Hugh J. Schonfield. London: Dennis Archer, 1932. Also other works by Morison, whom Williams calls "the eminent historian of typography" (37).
Canon roman is a large roman font that appears on the heading of "large and important volumes" such as the 1611 King James Bible and First Folio. Pica roman and italic, the smallest size of type available on specimen sheets designed by Francois Guyot in Antwerp in ~1565, but used by him in London in the 1570s, are the typefaces used for most of the original printings of Shakespeare's plays in single editions (39).
The long-s began disappearing from English after 1785 (40). I don't know how useful that is to my thesis, but it's an interesting fact.
One of Gutenberg's key innovations was the alloy formula he used for the creation of type: 75% lead, 12% tin, 12% antimony, 1% copper; this formula heats easily, cools quickly, neither expands nor shrinks during the heating and cooling process, and retains its solid shape over a lengthy service life. While modern formulas reduce the amount of lead and increase the amounts of other ingredients, modern type-casters still essentially follow Gutenberg's formula (46-47).
While specific measurements of sizes of paper varied between print shops in the fourteenth and fifteenth centuries, a few sizes were agreed upon and regarded as roughly equivalent: Imperial (75 x 50 cm, 29" x 19-3/4"), Royal (60 x 44 cm, 24" x 17-1/2"), Demy (one half Imperial: 50 x 35 cm, 19-1/2" x 13-3/4"), and Foolscap (45 x 31.5 cm, 17-1/2" x 12-1/2"). Two other sizes were added in the sixteenth century: Crown (between Demy and Foolscap) and Pot (smaller than Foolscap). In the seventeenth century Medium was added (between Royal and Demy) (52).
Paper was available unfolded as a "broadside" or "broadsheet," which was suitable for public bills, or for books requiring large illustrations; folio, which was a broadside folded once, creating two leaves and four pages; quarto a broadside folded twice creating four leaves and eight sheets; octavo is a broadside folded three times for eight leaves and 16 sheets, and the series continues to sixteens (16mo), thirty-twos (32mo), and sixty fours (64mo). Twelvemo was an intermediary system that yielded books more convenient for handling than some of the folds based on fours; this system continued with eighteens (18mo) and twenty-fours (24mo) (53).
"The critical figured in the entire [printing] process were the compositors, because it was through their minds and fingers that the ideas of the text before them were 'committed to type'" (53).
Compositors were generally faithful to their responsibility to set an author's words faithfully, but they were also responsible for standardizing the author's spelling, form of words, capitalization, and punctuation; in this process they tended to subsume the idiosyncrasies of an author into their own, or into those of their print shop (likely both) (53 - 54).
"The number of pages to be printed at one time depends on the format of the book to be printed. For a folio volume the printer will print two pages at one time on one side of the sheet and then will print two pages on the other side of the sheet (perfect the sheet). The pages that fill either side of the sheet constitute one forme. The pages that will lie on the inside of the sheet when it is folded constitute the inner forme; those on the ourside, the outer forme. The pages of the inner forme of a sheet in folio will be pages two and three; the pages of the outer forme will be pages one and four. All of the pages of a forme are printed simultaneously" (55).
At a normal rate of speed, roughly 250 sheets could be printed per hour (59).
The number of copies printed in an edition was commonly somewhere between 1000 and 1500, and on the low end of this scale, a complete edition of a book containing either 48 folio or 96 quarto pages could be printed in as little as twelve days (two weeks time) (59).
"The amount of care given to the proofreading of early books varied with the importance of the work being printed and the time available" (59).
Compositors typically read over the line in their composing sticks, and may have read the pages on the forme, but for typographical and not literary concerns. More important works would have had a corrector proof read an early printing of a forme and mark errors; it was not customary for the press corrector to refer to the original manuscript, he was merely reading the sheet for sense, and if the sheet made sense as printed, he would let it pass (59).
"Uncorrected sheets already printed, the proof sheet itself, and the corrected sheets were all equally valid in the eye of the printer, and all were bound up indiscriminately in the final copies of a book to be put on sale" (60).
Holinshed's Chronicles of Enland, Scotland, and Ireland was an exception to the standard printing practice; a copy containing hundreds of page of proof sheets is currently held by the Henry E. Huntingdon library (60).
Checking a book for accuracy and fidelity to original copy was possible, but the process was cumbersome, time consuming, and expensive, and therefore was reserved for only the most important works: the Bible, the Book of Common Prayer, foreign language works, and other books of suitable import. Proof sheets were not sent out of the print house to be corrected by the author until the eighteenth century (60).
Book binding was an ancient technique, much like paper making, and the advent of printing had more of a quantitative than a qualitative impact on the trade: there were many more books being produced to be bound. Only a few copies of a book would be bound initially, the rest were sold as sheets stitched together, although Bibles, prayer books, and law books were usually sold already bound (60).
The 1549 Book of Common Prayer contains the following notice describing binding options and costs:
No maner of persone shall sell this present Booke vnpbounde, aboue the price of two shillynges and two pence. And bound in Forell [parchment] for .ii.s xd. [two shillings and ten pence] and not aboue. And the same bound in Shepes Lether for iii.s. iiii. pence [three shillings and four pence] and not aboue. And the same bounde in paste or in boordes, in Calues Lether, not aboue the price of .iiii.s [four shillings] the pece. God saue the Kyng.(qtd in Williams 62).
Summary
The development of printing evolved from an emulation of the previous technology (manuscript) into a technical discipline in its own right. Even in the early days of printing, Gutenberg realized that the new technology would best serve a mass-market approach, and while a market later emerged for elegance and decoration of printed books, the technology and techniques of the print house were developed for speed and economy. While printers who were not faithful to their copy would not likely be in business for long, technical accuracy was the primary concern of the print house; more literary considerations were appropriate for larger volumes of more important works, but the sort of editorial scrutiny that modern authors have come to expect would have significantly increased the price of early modern books.
Just as publishers of "more important"editions chose to incur (and pass on) the costs added by having an annotating reader serve as copy editor, publishers of other works implicitly chose not to. I am, of course, specifically thinking of Arthur Johnson and his quartos of The Merry Devil of Edmonton.
Friday, July 30, 2010
Early Modern Typeface
I wanted to share a goody I found out on the net: Jeff Lee's "Ancient" font face. While we all know that this particular period is early-modern, a cool type-face by any other name looks just as cool. As an added bonus, you can print the long-s (the one that looks a little like an f) by pressing Option-f (probably alt-f on a non-mac). Enjoy!
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